Hal Stern

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During the rise of the Internet, the portal's roles as an aggregator of content, a means of personalizing Web access, and a conduit to various online communities became a mainstay of life on the Web. Accordingly, portal sites enjoyed the position of "sure thing" players because they delivered value in traditional media terms: an audience that was easily measured in terms of hits, page views, and memberships. But today, "portal" has become an overloaded term, implying everything from network access to the familiar stock quotes, news, and weather aggregation services. However, a second generation of portals will soon bring a new focus to the portal concept, one with enduring value and a solid economic foundation. In the wake of the great dotcom implosion, a new set of metrics is governing the growth of the Web. Based on "old economy" terms, it focuses on practical it... (more)